Archive for the CFO Category

2017 Executive Forum Featured Panel: Marketing Metrics for C-Suite Leaders

No topic is more subjective and yet seen as more crucial than effective marketing in today’s world of social selling, SEO, and cable-cutting. Facebook, LinkedIn, Instagram, Snapchat, Salesforce, and a myriad other tools are changing how companies present themselves and their products & services, and utilizing these tools effectively is crucial to mature business’ credibility

2017 Executive Forum Featured Panel: AI, Analytics, Business Intelligence, & Competitive Differentiation

Artificial Intelligence (AI) and its implications on the future of business has become an increasingly critical question, especially in the legal sphere. Though the technology is still in its infancy, its potential to streamline business processes and automate everyday activities makes the evolution of AI an especially tantalizing prospect. And as the next generation of

2017 Executive Forum Plenary Panel: Driving Agility, Execution, and Entrepreneurial Innovation in Mature Businesses

Despite the ever-changing nature of the challenges facing businesses today, some discussions always remain relevant. For the last several years at PRP’s Executive Forum, panel discussions about a variety of topics, from workforce management to building top-line revenue, often boil down to a singular issue. That is: how do mature businesses stay competitive in an

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